How to Use SERPs for Technical SEO
Your crawl data tells you what your site is doing. Your SERPs tell you what the search engine actually chose to show. Here’s how to use that difference to diagnose technical SEO problems.
Read the researchTechnical SEO
Crawling, indexing, redirects, canonicalization, JavaScript SEO, structured data, and technical diagnostics.
Published research
On the research desk
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Why Google Crawls a Page but Doesn’t Index It
Forthcoming02