How to Use SERPs for Technical SEO
Your crawl data tells you what your site is doing. Your SERPs tell you what the search engine actually chose to show. Here’s how to use that difference to diagnose technical SEO problems.
Read the researchFollow the evidence.
Research, technical guides, and observations from inside the search system. Start with a question. See where the data leads.
Published research
On the research desk
01
Why Google Crawls a Page but Doesn’t Index It
Forthcoming02
The Technical SEO Signals Hiding in Your SERPs
Forthcoming03
How to Diagnose a Sudden Organic Traffic Drop
Forthcoming04
What Large Sites Get Wrong About Internal Linking
Forthcoming05
How to Build a Search Data Pipeline
Forthcoming06